Input Devices and Their Uses Essay Example

Nasi Lemak free essay sample

Growing up, I think I ate Nasi Lemak (actually implies Fatty Rice) at any rate once per week. It used to cost 60 pennies and came enclosed by a leaf. I’m sure once seven days applies to the normal Malaysian too. Lily visited Chicago a long time back, and obviously, to finish the outing, we needed to come up with this superb Malaysian dish. My mom revealed to me from the get-go in my life that such a large number of cooks ruin the soup. She regularly utilized this to get me out of her kitchen and on to increasingly significant things, such as considering. In any case, I concluded that we needed to move toward this dish systematically. We originally isolated the work †Lily with food handling and general planning work. Me with the chicken curry. I am the curry and rice young lady (connection to clever video: http://urloid. com/youtube34). An imperceptible line isolated the oven into 2 quadrants and we got working. We will compose a custom exposition test on Nasi Lemak or then again any comparable subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page We began with the rice and pandan leaves, normally. Close to putting the rice to bubble, we had a few people rise up out of their rest in the wake of getting a whiff of the superb smell. Lily continued with cutting shallots and mincing the shallots and prawns to make belacan. We at that point made the sambal and chicken curry one next to the other. In the wake of setting up the bubbled eggs, simmered peanuts and another half jug of wine, we at long last plunked down to appreciate this magnificent dish. A couple of tips, however this is a simple dish to get ready †there are a great deal of little activities and the more you center around the arrangement, the simpler the last get together will be. Continuously a smart thought to get a ramekin or little bowl to pack the rice in, so you will have better plate introduction.

How to Become a Social Media Pro

How to Become a Social Media Pro You may have heard about the power of social media at conferences or read about it in white papers. But your familiarity of it may be limited to what you see your kids doing on their cellphones. You may be aware of the literally hundreds of existing platforms and vigorously avoid learning more because you are overwhelmed by the options. You may be convinced that your industry â€" perhaps a conservative one â€" is one whose clients are not on social media, and so ignore new social media trends or developments.No matter what industry your business is in, social media can enhance your sales, marketing and public relations efforts. Social media is an umbrella term for a variety of virtual platforms that allow users to interact, create content, and share ideas and information. There are a number of social networks that readily lend themselves to your marketing efforts. After all, marketing can loosely be defined as communicating the value of your products or services to consumers in order to sell them. Social media merely provides you with the online tools to do so.Social media has been growing in importance for years. In fact, social advertising alone is projected to increase to $11 billion in the U.S. by 2017, according to marketing research firm BIA/Kelsey. Marketing professionals realize its value, and as an entrepreneur, you should utilize it to help grow your business, no matter what stage of development it is in. © Shutterstock.com | BloomiconIn this article, we examine the 1) types of social media tools, 2) advantages of using social media, 3) how to harness the power of social media, 4) general tips for social media engagement, 5) cost benefit analysis of social media platforms, and 6) the most commonly used social media platforms.1. TYPES OF SOCIAL MEDIA TOOLSThere are hundreds of different social media sites. To sort through the most effective tools your firm can use to achieve your marketing goals, it is important to understand that while there are many different social media sites, fundamentally, there are only a few different types of social media. What differentiates one site from another is reach, user demographics, type of engagement, features, and brand.To simplify things a bit, the social media tools you should consider incorporating in your marketing strategy belong to one of the following categories:Social Networks, the universe of websites that allow users to share personal an d/or professional information with each other, publicly, semi-publicly, or privately. Well-known examples include Facebook and LinkedIn.Content Sharing Sites, which allow users to share photo, audio and/or video content. YouTube, Flickr, and Pinterest are among the top social brands of this type.Blogs, short for “web log,” are a popular form of social media tool that provide a platform for users to create and display content they create and/or curate. Popular platforms for blogs include WordPress, Google Blogger, and Tumblr. Related to this are microblogging sites, such as Twitter and Plurk, which allow users to share information with each other in short bursts.Social News Organizations â€" sites that allow their users to aggregate and share news of interest to them with others. Popular examples include Digg and Reddit.Collaborative Project Sites, wherein users work together towards a common purpose. Perhaps the most well-known and used example of this is Wikipedia, the encyclop edia whose content is written and edited by the public. Another prominent example is social bookmarking sites (such as Delicious), which allow users to rank to websites of interest to them with others.Last, but not least, is the universe of online social communities, such as Second Life, and online gaming. Both are marked by heavy user engagement, not to mention marketing opportunities.It is worth noting that as social media evolves, increasingly, the lines between these categories blur. For example, a news site like Digg also has social bookmarking functionality, and massively multiplayer online role-playing games (MMORPGs) are, essentially, collaborative projects.2. ADVANTAGES OF LEVERAGING SOCIAL MEDIA PLATFORMSSocial media has several advantages over many other marketing channels:It provides a low-cost opportunity to enhance your marketing efforts;It allows you to interact in real-time with your consumers, and allows them to establish a connection with your brand;It provides rea l-time data on   consumer behavior;It can enhance one’s brand without the use of a formal advertising campaign; andIt can widen one’s base of potential partners, consumers, media contacts, and other key publics.How We Use Social Media via Mashable 3. HOW TO HARNESS THE POWER OF SOCIAL MEDIATo harness the full power of social media, you should develop a formal social media strategic and tactical plan. This plan should be an outgrowth of your existing marketing, public relations, and sales plan, which themselves should strategically advance your core business objectives. In other words, you should not be using social media just because others are doing it, and you definitely should not be doing it without a plan closely aligned with your business plan.There are hundreds of social media platforms. The first thing is not to get overwhelmed. While social media may not be a strictly business tool, it should only be used to further business strategic objectives. So when reviewing whic h ones you want to employ, consider the following:What are your strategic business objectives? What are your strategic marketing objectives?Which social media platforms does your target market use?Which social media platforms will help you achieve your stated business objectives? How can social media enhance your existing marketing mix?What kind of image does your firm want to project? What kind of image does your executive leadership wish to project?What resources can you devote to social media (think in terms of financial resources and human capital)?Beyond careful planning, when incorporating social media into your marketing, PR and sales efforts, you should:Assess your effortsSocial media, like all digital marketing, proffers considerable data. Determine, in advance, what you consider the metrics for success for each campaign, and watch them closely. Don’t be afraid to revise a plan midstream. That is one of the beauties of social media. If something is not working, often, you can quickly change course.Monitor social media closelyWhile social media platforms are a good tool to push your message, others can use it to comment about you. It can be a good sense of information about how your brand is perceived. Often, it can be a good early warning system in case there is a consumer concern with your product, a burgeoning reputational issue, or other cause for concern. It can also be a good way to monitor the competition.Create a social media policy for your employeesEmployees who publicly identify themselves as working for your firm can affect your reputation, positively or negatively, by what they post on social networks. If their updates are controversial, even if they have nothing to do with your firm, that can be seen as a reflection on your firm. And if they do post negative comments or confidential information about your firm, you can be facing serious liability issues. Have a written plan in place that is clearly communicated to employees after it is vetted by your legal counsel.Now, you may not believe that you have the time to keep social networks constantly updated. Most marketing generalists do not, and unless you have a full-time social media specialist, this task may seem overwhelming. There are a number of free tools that allow you to manage all your social media posts from one central application. You can also schedule updates in the future, meaning that you can spend a few hours at the beginning of the week and be assured that you will have content on those networks each day. Such tools like Hootsuite and TweetDeck can be used to aggregate your networks and schedule updates in advance.  You can even run these applications from your cellphone.But be cautious. Social media is about engagement. You will still need to monitor these social networks. Some of the best content solicits feedback, so you have to be prepared to respond if a post you scheduled during the week, if consumers respond to your content. You also need to be prepared to change content midstream if current events dictate. For example, a prescheduled post about your firm’s use of fossil fuels may be poorly received if that day, a major oil spill occurs.4. GENERAL TIPS FOR SOCIAL MEDIA ENGAGEMENT Of course, each social media platform has its own content strategy, but there are some general conventions that are shared by all that can help you increase engagement with your consumers and other target publics:Use engaging images and videos. Keep it short. Avoid inside or technical jargon and write in layman’s language. People are twice as likely to “Like” content with photos and twelve times as likely to share video content, according to marketing firms M Booth and SimplyMeasured.Create a two-way conversation â€" a call to action, a question, etc. Do not just push information at people. Asking a question allows you to solicit input, but more importantly it shows your consumers that you care about their opinion. This can strengthen your brand.Interact with your followers. Start or continue a conversation with a follower on Twitter, Facebook, or LinkedIn. Viewers who watch this can see that your firm is engaged.Personalize content, and post material with a variety of tones †" light and heavy. Content should vary so as not to bore your followers.There is no one size fits all approach â€" look at the data and refine your strategy consistently. Your consumer base is unique and so what works for a competitor may not work for you. Look at what they are actually doing online, rather than industry reports.5. COST BENEFIT ANALYSIS OF SOCIAL MEDIA PLATFORMSIn the planning stages, one key determination that must be made is which social media platforms the firm will use. Beyond the perceived marketing value of each platform, you may consider doing a cost benefit analysis of each platform. This requires you to subtract the costs from an estimate of benefits each platform provides. Depending on the platform and the usage of the platform, the benefits might be measured in impressions, conversions, brand mentions, or other metrics. An example of a typical analysis might look something like this.Marketing objective:   Grow brand awarenessVehicle: Facebook â€" paid adv ertising and posts created by the firmMetrics: Total impressions, brand mentionsEstimated total impressions   x cost per million+ Projected resulting brand mentions x cost per million= Net ad value benefits (in dollars)You would perform this kind of analysis for each platform you wished to use. These figures could be compared against each other to determine the optimum platform or platforms. You can also compare these figures to cost benefit analyses of your traditional media mix to determine whether any traditional media efforts might better be reduced or eliminated in favor of social media efforts.Analyzing social media in this way will hopefully give you a strong sense that social media is not merely a pie-in-the-sky marketing tactic, but a vehicle through which strategic marketing objectives can be achieved and analyzed.6. MOST COMMONLY USED SOCIAL MEDIA PLATFORMSAs previously mentioned, there are literally hundreds of different social media platforms, each with its own unique c apabilities and user base. In reality though, you likely will only be using a few. In fact, you should only use a few. Overextending yourself by trying to establish a presence on every single social media platform, or every one that becomes popular is a mistake that will cost you in real time and dollars. For one, your target market likely engages to a greater extend on a few social networks. Wasting time where your consumers are not online is akin to placing ads in a newspaper in a city where you do not sell product. The second reason why this is a mistake is that, unless you have a social media department with multiple employees, you likely do not have the time and manpower to ensure quality content is on more than a few platforms. And quality content is key. The ability to compel people to read and view your content, as well as to interact with them when they reach out to you may engender loyalty in a consumer who previously was brand-neutral with regards to your product. The thi rd is cost. While it may be free to post content, social ads cost money. Further, the dollars associated with the manpower needed to ensure that copy is and fact-checked, that photos are color-corrected and that video is edited, can add up very quickly. Bottom line: figure out what helps you achieve what works most effectively within budget, without spreading your resources too thin.Rather than list all of the platforms of which you might take advantage, here are a few of the most commonly known and most often used platforms:FacebookPerhaps the most well-known social network, Facebook, through its usage has evolved into a combination of personal social network and branding platform. You can advertise on Facebook and develop a less formal, more intimate presence for your firm. It is often used for rapid response to consumers, solicitation of feedback, brand engagement, and more.LinkedInA social network more directly designed for business endeavors than the others mentioned here, Link edIn can be used to prospect for new business, strategic partners, and new hires, as well as burnish your industry reputation. It really is a professional network, and less of a place to make connections with consumers, but more to build relationships with business partners, identify decision-makers when engaged in B2b sales, and recruit. It is also a good source of industry news and trends.TwitterThis platform (Twitter) can best be used for rapid, short updates in real-time. It can amplify your efforts, or be used to monitor the efforts of your competitors or the industry in general.TumblrA very visual blogging platform, Tumblr is also known for its ease of updating. It is most often used for photo and video content and, often, to establish an informal brand impression.WordPressPerhaps the most well-known and often used blogging platform, WordPress can be used to create a formal blog, promote products, announce company news, such as new product launches, headquarters or staff, and to disseminate press releases. A very robust tool, WordPress is also often used as the content management system for small business websites.Introduction To Social Media via Prezi

Struggle To Achieve The American Dream - 1777 Words

â€Å"It is not a dream of motor cars and high wages merely, but a dream of social order in which each man and each woman shall be able to attain the fullest stature of which they are innately capable†(Adams). The dream discussed in this quote is called the American Dream. The American Dream is meant to be accessible by every American citizen but history has shown that this is not necessarily true. People have struggled to achieve the American Dream throughout history mainly because of racial discrimination and socioeconomic discrimination. One of the main reasons that people have struggled to achieve the American Dream for hundreds of years is because of race. Prior to the creation of the United States, colonists brought slaves to America†¦show more content†¦Also, an Irish girl named Rose arrived in America and was met with discrimination for being Irish. While looking for work, a man told Rose â€Å"There’s a boatload of you greenhorns landing every day, an d you all think you re going to make a fortune in America. Well, don t hold your breath, girlie, because it s not going to happen†(Auch 68).The man made assumptions about Rose and made her feel worthless. Many other Irish people were subject to this type of discrimination at the time. Throughout history, people from different racial or ethnic backgrounds have faced many challenges to try and live a good life. Another main reason that people have been discriminated against is because of their socioeconomic status. People have lived in poverty throughout the history of America. These people are often looked down upon because wealthier Americans see them as inferior to themselves. During the Dust Bowl in America, the Joad family moved west to try and find a better life in California. They were met with discrimination because they were Okies. While bathing in a river, a man told the family that â€Å"Well, Okie use ta mean you was from Oklahoma. Now it means. . .you re scum†(Steinbeck 205-206). The Joads faced discrimination for being poor Okies looking for a new life in California. Another family was subject to similar discrimination while in America. The Younger family lived in an apartment and had a dream to live in a house in a White neighborhood.Show MoreRelatedLorraine Hansberry s A Raisin1278 Words   |  6 Pagesrepresent the play s theme. The play focused on black American struggles to reach the American Dream of life, liberty, and the pursuit of happiness during the 1950’s and the 1960’s. The idea of everyone having the chance to achieve a better life should exist for all. Hansberry created her title using a line from Langston Hughes’ poem â€Å"A Dream Deferred† the original poem was written in 1951 about Harlem. Hughes’ poem further suggested that when dreams are deferred â€Å"Does it drp up like a raisin in theRead MoreEassy About The American Dream948 Words   |  4 Pages to speak the certainty about the American dream, and the truth is this: the American dream is not as easy of a feat to accomplish as you think. Ever since July 4th, 1776, America has fought many wars, overcome the great depression, and had conflict within the nation. With all these great dangers the Americans still have no idea of what the dream is or how to achieve it. Americans may think they are living the American dream, but the reality is that the American people will be faced with challengesRead MoreThe American Dream : What You Love And You Won t Work1412 Words   |  6 PagesThis quote is a key aspect of the American dream. The American dream can mean something different to everyone. Many people do what they dread rather than what they love. They are always counting down the days until they can retire. The American dream can be taken in many different ways. To one person the American dream could be becoming a CEO of an organization and to another it could be getting as much money and owning the nicest house and car. The American dream is based on what people value inRead MoreA Raisin In The Sun American Dream Essay1669 Words   |  7 Pagesfree† and home of the â€Å"American Dream.† According to James Truslow Adams in Epic of America, the American Dream is defined as â€Å"that dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each accordin g to ability or achievement.† It is based on the foundations of the Declaration of Independence: the rights to Liberty, Life, and the Pursuit of Happiness (Amadeo, What is the American Dream?). People have the right to pursue their dreams and acquire a betterRead MoreThe American Dream : A Toxic Fantasy910 Words   |  4 Pages The American dream is full of promises and aspirations, that every American someday shall have opportunities and potential to attain self-actualization. To make this has not been the case owing to the challenges brought about income inequalities, jobless and capitalistic ideologies that pose active and reactive forces on men and women of the lower cadre. The American dream gives men the hope that one day they shall own a decent home, live an ample neighborhood, save income money for golden yearsRead MoreThe Age Is The Idea Of White America1701 Words   |  7 Pagesthe World and Me, as well as the struggles he has as a black American. For many years, people have been pushed or pulled to America in hopes of finding the American dream everyone talks about. The dream of coming to America and exploring the new frontier. Eventually, to become wealthy and become an upper class citizen are all factors of achieving the dream. Although, little do they know that the dream is not obtainable by everyone. Coates asserts the American dream revolves around being white. OftenRead MoreMoney And Success : The Myth Of Individual Opportunity By Gary Colombo Essay1661 Words   |  7 Pagespeople who struggle to get their dream job and live an American dream but due to the fact that everyone is applying to the exact same job they cannot accomplish the dream they have always dreamt of. This means that there is plenty of competition between people chasing the same dream. In â€Å"Money and Success: The Myth of Individual Opportunity† Gary Colombo discusses how many people live in the myth of an American dream. People assume the American Dream will make them happy by having the dream job andRead MoreImmigrants and the American Dream Essay1631 Words   |  7 Pagescommon, they all had a dream, that dream was the American Dream. In the present day the desire to achieve the dream hasnt changed. However, the idea of the American Dream, brings up a lot of questions. What is the American Dream? Who defines it? Can it be achieved? Lastly, should everyone have a chance to achieve it? What is the American Dream? When this question was asked on the first day of class, there were many different answers as to what makes up the American Dream. Some people said havingRead MoreThe American Dream And Its Effects On Society1356 Words   |  6 Pages the American dream is immeasurably becoming a whistle to a dream. Individuals that are working class in America are experiencing hardship in the face of a declining economy. An economy which disallows parents the security to maintain a job in order to sustain a progressive household. Due to the lack of jobs within the economy as well as the rising costs of living. With people dreams and aspirations each individual daily are deferred. Instead of being able to strive and attain their dreams of wealthRead MoreDo You Believe In The American Dream?. When Reading The1717 Words   |  7 PagesBelieve in the American Dream? When reading the book T.C Boyle’s â€Å"The Tortilla Curtain† you get a visual of two different classes of people that are trying to achieve the â€Å"American dream†. One side is an upper class white married couple and the other are an illegal immigrant couple. The dream is displayed in many different directions in this book. T.C Boyle’s, The Tortilla Curtain, illustrates the reality in which social class you are a part of will depend on the types of struggles you will face

An Analysis of Stephen Kings Novella Rita Hayworth and...

Shawshank Redemption Courage can be found and proved in any setting, even a prison. Stephen Kings novella Rita Hayworth and the Shawshank Redemption is about a man named Andy Dufresne who is arrested, tried, and convicted for the double homicide of his wife and her lover despite the fact that he is innocent. Throughout the story Andy is subjected to abuse after abuse. First he is wrongfully imprisoned. Then he is used by the prison guards and the warden for his financial and business acumen. He is sexually abused by Bogs Diamond and the Sisters. Andy is put in solitary confinement for a period of months which is enough to break any man. Finally, despite the fact that there is proof of his innocence, he is kept in prison because of his usefulness and his knowledge. Despite everything that he goes through in the story, Andy endures and is able to break free from Shawshank Prison and lead a happy existence with his friend Red in Mexico. His character teaches Red through example how to b e strong, to be brave, and how to be a trusting and devoted friend. Andy Dufresne has inner strength and not physical strength. He is able to overcome his adversaries through his intellect and applied knowledge; not through muscle. In situations where brute strength is needed, Andy is not successful, such as trying to ward off the Sisters and Bogs in their gang rapes. Each time he fights Bogs and the sisters to no avail; always being raped but never giving in willingly. When it becomesShow MoreRelatedRita Hayworth And The Shawshank Redemption Analysis1362 Words   |  6 PagesClose Comparative Analysis Of Stephen King’s Rita Hayworth and the Shawshank Redemption and Frank Darabont’s The Shawshank Redemption When comparing the ending of Stephen King’s novella, Rita Hayworth and the Shawshank Redemption with the ending of the 1994 film adaptation by Frank Darabont, The Shawshank Redemption, there are key differences. These include additions, removals and slight changes in the narrative which arguably make the storyline better suited to the completely different medium

Paul marcartny Free Essays

The Paul Mccartney conspiracy theory In October of 1969, three weeks after The Beatles Abbey Road album was released, wknr-FM ‘s Russ Gibb took a call from a man who identified himself as Tom who told the deejay and all the listener’s about carefully hidden clues in The Beatles songs and album art which he claimed that they indicated Paul Mccartney had died on 9th November 1966 in a car accident soon millions of people started to tell people about other evidence they have discovered which proved Paul is dead was this a prank set up by John Lemmon or was Paul really dead ? The accident During the early-morning hours of November 9, 1966, while driving to a friend’s house, Paul picked up a female hitchhiker who couldn’t control her excitement when she realized who picked her up. As a result she tried to hug Paul, causing him to lose control of his Aston Martin. It smashed into a stone fence and burst into flames, killing them both. We will write a custom essay sample on Paul marcartny or any similar topic only for you Order Now Paul was decapitated and burnt to a crisp, making a positive ID difficult. Despite no evidence to support either the story of the fatal crash or of a cover-up, the rumours persisted that Paul was dead. The need for a cover up The reason for the cover up was simple since the Beatles were one of the major money incomes for Britain if they broke up or the fans did not like the band since Paul was dead Britain will lose one of its most financial incomes of the time. The cover up In order to cover up Paul’s death the band would need a Paul lookalike it is said the person chosen to be this Paul lookalike was William shears Campbell the winner of a McCartney lookalike contest. Evidence Here is some of the evidence which support’s the claim of Paul death. 1 . The cover of the album, Sgt Pepper’s Lonely Hearts Club Band (the album the band were working on when Paul died), has multiple indications that Paul McCartney may not have survived. The Beatles, wearing their new hippy outfits stand in the middle of the cover overlooking what appears to be a flower-covered grave. To their right are wax mannequins†borrowed from Madame Tussaud’s Wax Museum†of the younger Beatles sadly looking down toward the â€Å"grave. † 2. The drumhead in the centre of the cover that says â€Å"Sgt Pepper’s Lonely Hearts Club Band† may be the most deliberate clue of all. When you hold a straight-edge mirror perpendicular to the canter of the drum, in the middle of the words â€Å"Lonely Hearts,† the reflection reads, I ONE IX HE DIE (â€Å"One one nine he die,† or November 9 he die). The diamond points to McCartney. the doll’s right leg sits a toy Aston Martin (the type of car that Paul drove) and at its left side is a bloody driving glove. 4. With the group dressed up for another album cover with Pau is I dressed as a walrus. Allegedly, in the Nordic-Viking culture, the walrus is a symbol of death. 5. Let It Be was the second-to-last Beatles album to be recorded, but the last to be eleased. On the cover, Paul is the only Beatle whose face is partially obscured (by a microphone). He is also the only one not photographed in profile and with a white background. Paul’s background is blood red. 5. The abbey road album cover is probably one the only album cover which the most evidence to support Pauls death. 1 . John Lennon leads in a white suit and symbolises the preacher; Ringo Starr is the mourner, dressed in black; George Harrison, in scruffy shirt and trousers, denotes the grave-digger; Paul is wearing an old suit and is the only one who is barefoot. Paul McCartney is left-handed, but here holds his cigarette in his right hand. At the time, cigarettes were commonly referred to as ‘coffin nails’. This, therefore, could be seen as a message that Paul’s ‘coffin lid’ had been nailed down and that the man in the picture was a lookalike. Paul is also out of step with the other band members. Each of the others has his left leg forward, bu t Paul has his right leg forward – again marking him out as different. 3. The white Beetle in the background has the registration LMW 281F – 28 being he age conspiracy theorists say Paul would have been IF he hadn’t ‘died’, It has also been suggested that the LMW stands for ‘Linda McCartney Weeps’ – referring to his new wife whom he had married earlier that year. 4. In the background, a small group of people dressed in white stand on one side of the road, while a lone person stands on the other side. 5. on the right-hand side of the road is a black police Van, believed to be a reference to the police who kept quiet about Paul’s ‘death’ 6. How to cite Paul marcartny, Papers

Politics - A Moral Quandary Essays - Agriculturalists,

Politics - A Moral Quandary Ever since I have use of my memory, I do not like politics and the voting process at all. It is because politicians have turned politics and voting into a moral quandary, since you do not know if your vote is to support the improvement of your country or just to put the destiny of the nation into the hand of corrupt people. It is the way political parties and their members try to take control of the power of a nation that makes me sick. Today, the race for a political seat is a battle that has no limits or inhibitions. There are many reasons for me to dislike politics, but certain reasons have the strongest influence on my opinion. Firstly, once candidates are elected they do not do what they were elected for. Secondly, political campaigns are too hostile. Finally, from my personal experience, the possession of power usually corrupts. Firstly, once candidates are elected they do not do what they are elected for. Since I was very little, I have been accustomed to hear and sometimes participate in political discussion among friends and family. The discussions were about what their candidates will do, many endless promises. And then after the election, what those candidates were talking about were only lies made in order to get your vote. Back in Peru, in 1990, a new candidate offered a very interesting proposal for a new government. Alberto Fujimori, an agricultural engineer, had presented one of the most promising programs for the country that at the time was devastated because of terrorism and the international debt produced by the last government. As a new independent face, he won the elections with almost 65% of the Peruvian population in his favor. Five years later he was re-elected because of the great promises he made for this new period and since most people believed that he would do better than in his first period. But with this new period, he did not improve, but destroyed almost everything he had achieved in the last five years. He failed to fulfill almost every proposal he had made when a candidate for re-election. For instance, one of the proposal he made when candidate, was to improve the level of stability in jobs; once he was re-elected, he presented a project that was later approved by his congress, in which allowed enterprises to fire their employees whenever they wanted, and without giving their employees any kind of benefit for the time they had worked. With the emission of this law, enterprises such as Telefonica fired nearly Five thousands of its employees; it is not only Five thousands people without a job, but the first step into massive unemployment, and a false promise of better jobs. In this second period of government, not only did he fail his country, he failed his own principles. Secondly, political campaigns are too hostile. The political arena, in my opinion, has become a battleground where candidates are each others enemies. Their goal is a seat in the congress, for instance, and to achieve this goal they will use the dirtiest strategies in their campaigns, such as disparagement of their opponent. In the few months I have been here in The United States, I have seen many T.V. ads from different political parties, and what they most show is a constant attack on their political contender, making a hostile campaign where they aim to destroy the image and the reputation of their contender. Such has been the case of the last ad I saw, where political groups are unleashing the most inflammatory attack advertising of the 2000 presidential campaign. It has been the case of a group supporting Bush; that produced a television ad that closely mimics one of the most notoriously negative political advertisements ever made. Though very little money was spent to buy airti me for the ad, it was widely covered in the national media. Under eight years of Clinton-Gore, our security has been sold to Communist Red China in exchange for campaign contributions, says the narrator of the 60-second spot. If Clinton-Gore are capable of selling our childrens security, what else are they capable of? The commercial, titled